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You’re an expert when it comes to social media and you know all there is to know about posting and audience building on your firm’s Facebook, Twitter, and LinkedIn channels. Now what? Believe it or not, the fun doesn’t stop at those major social media platforms. The next destination in your online social adventure is one you might not expect- we’re talking about Reddit.
Email and social media marketing are two of the most established and effective digital marketing tactics used today. With such a strong inflation in social media use these days, people often question whether email marketing is still even relevant. While it’s true that 83% of marketers agree that social media is important for businesses, email marketing is still a very active pl ...
Users increasingly find businesses to use and products to buy via search engines online. Thus, spending on digital marketing only continues to increase. A question has arisen as to whether the marketing world will soon do away with traditional tactics and let digital strategies take over. Sure, many law firms are moving toward predominantly digital marketing plans but that’s no ...
Live chat is a very popular conversion tactic used by law firms. A small popup box generates after a user visits a website, offering visitors the option to live chat. Live chat is incredibly helpful for law firms, and the intake questions the chat service will ask can be specified beforehand so law firms receive the exact information they want from website visitors using the li ...
Last month, Mark Zuckerberg announced a formal Facebook news feed algorithm change that heralded a massive shift in the way Facebook plans to deliver content from business Pages to individual users. The change is centered on encouraging interaction between people and lessening the impact of business Pages, and it’s going even further than the previous news feed update from 2016 ...
You’ve put in the time and effort to create a marketing strategy for your law firm. After a several months of sharing your content you notice very little audience engagement. Is the return on investment (ROI) there? Constructing a strategic marketing plan and implementing that plan are great first steps when it comes to marketing your law firm.
The challenging thing about Search Engine Optimization (SEO) is that Google and other search engines are constantly updating their search algorithms. What is considered “quality” and “relevant” changes frequently. While Google makes a few minor algorithm updates daily, every now and then Google rolls out a much more comprehensive update.
Hiring a new employee can be incredibly daunting. At least one person at your law firm will have their work hours reallocated to combing through potentially hundreds of resumes, enduring back-to-back phone interviews, and finally selecting someone with no guarantee about how he or she will work out.
As we all know, Google matters A LOT but it can be hard to understand its never-ending intricacies, particularly because Google is continually evolving and changing. To get your law firm to show up in as many organic Google search results as possible, you need to have a basic understanding of Google’s business platforms.
Let’s face it- live video is too big to ignore anymore. These days it is an undeniable and crucial component of any digital marketing plan. Streaming video is not only a means of entertaining people, but it’s a great way to stand out as a business (yes, even a law firm). After all, viewers spend three times more time viewing a video when it’s live rather than prerecorded.
Brand identity is something widely discussed in the marketing sphere, but isn’t always top-of-mind for those working in other industries. Law firms in particular have difficulty articulating their brand identity outside of a summation of their practice areas. But having a clear idea of your firm’s overall brand identity, and using that template to drive all of the firm’s market ...
It is impossible to make informed decisions about your law firm website without data. You can’t even know if your website is performing well without meaningful data. However, not all data can be trusted. There are five Google Analytics filters that need to be put in place to ensure your website data is accurate. 1.
The blog post below is written by Morningside Translations: Websites are usually the first destination customers visit when they’re interested in a company. In the same vein, for professional industries like law, clients will often gauge a law firm’s credibility and reputation through their website. First impressions are important, especially when we’re talking about an industry like law.
While it is affectionately known as “the most wonderful time of the year,” the holiday season can actually bring on strong depression symptoms for a lot of us. Lawyers are in no way immune to the perils of depression; and in fact, many studies indicate the legal profession is especially susceptible to depression and suicide.
Website design trends come and go as technology evolves over the years. Some trends have a natural death as better options become available, such as Adobe Flash. Some seem like a good idea because they are easy, like widgets. And some are complete mysteries, like the rise in hamburger menus for desktop website design.
As search engine algorithms are continually updated, optimizing your law firm website can become incredibly challenging. While there are several best practices that can help you build a solid foundation for your website, one of the most under-utilized, but highly effective SEO tools for law firms is Yelp.
If your law firm wants to reach a lot of people, direct mail remains a cost-effective marketing option. Practically everyone has a mailbox, and most people check theirs daily. In fact, about 79% of consumers consider reading mail to be more convenient than going online. But going online and reading paper mail can work hand-in-hand to help boost brand awareness.
Social media is without a doubt one of the best ways to increase awareness of your law firm and the work that your lawyers do each and every day. Last month we talked about creating the perfect social media designs. What comes after that? Now that you’ve created your social profiles, you want to make the most of your social media efforts and continue to grow your audience.